When artist ihateROACH hit me with a rugged, dirty track called "Rip Iit" in hopes to make a music video, I immediately thought about how to creatively portray as much scumbag, degenerate elements as possible. Filmed on my vintage era 1980's VHS camcorder, I created this visual treatment before pitching a story about a douchebag's misadventures featuring absurd amounts of drugs, beer, and rock and roll. Ultimately the concept ended up being passed onto the artist's other band and is currently in production.